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When that happens, searchers will choose your competitor instead of your store. Additionally, if your business name is maliciously changed to a different name, you run the risk of not even showing up in search results in the first place. In this way, maintaining and managing Google Business Profile ownership is not only necessary to ensure security, but also to maintain competitiveness and increase the effectiveness of attracting customers. Related article: Risk of unauthorized modification of information on Google Business Profile and how to deal with it Neglecting risk ④: Damage to brand image and decline in online recognition Your Google Business Profile is an important tool for creating your store's first impression.
Therefore, if you leave this without updating it, it will have a negative impa Consumer Mobile number Database ct on your brand image and reduce your online recognition. Negative impressions of a neglected business profile If you don't provide up-to-date information about your store, such as new photos, events, campaigns, and new menu items, it gives the impression to searchers that your store is unpopular or uninterested in customers. This greatly reduces the attractiveness of the store and, as a result, prevents the store from attracting more customers.
Disadvantages of declining online visibility If your business information becomes less prominent on the web , not just in your business profile, fewer people will be able to access your business information. As a result, the chances of your store being mentioned ( cited ) on SNS and review sites will also decrease. This is a negative factor that leads to a decline in a store's "visibility" and "awareness," which are also evaluation factors in Google local search. You will also fall into a vicious cycle where the number of search opportunities will decrease, and you will miss out on opportunities to attract customers, so you need to take immediate action.
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發表於 2024-2-19 12:46:32