By advertisers or technology companies. On the other hand of people believe that the risk of misuse of information outweighs the benefits of tailoring online content. FLoC technology is supposed to be the answer to these dilemmas. FLoC the definition of technology in Federated Learning of Cohorts will be available in just a few months. Artificial intelligence will analyze your browsing history and on this basis will classify you into the appropriate cohort marked with an appropriate number. Then the Google algorithm will evaluate the effectiveness of the web creations and share several hyperparameters with the main Google server.
Data obtained from individual users will be processed within one group. This will allow you to personalize your ads without sharing detailed information with third parties. Currently the solution is being tested on a group of . of Internet users Australia WhatsApp Number Data from various parts of the world including: from Australia India Mexico Brazil United States. According to a statement published on the official Google blog FLoC technology will not be used to track the behavior of individual users: Today we want to make it clear that once we phase out thirdparty cookies we will not create identifiers to monitor people's online browsing activity. We will not use this type of solutions in our products.
Quote: Floc is a mechanism for cataloging users according to their browsing history Despite the internet giant's assurances FLoC is a new mechanism . Nobody knows how it will perform when implemented on a mass scale. Will user information really be safe and secret for external entities? Will crossbreeding the collected cohorts allow us to identify a specific recipient by name and surname? This possibility exists especially among entities that are able to identify their users require login. To prevent this Google intends to introduce an option to hide browsing history and cohort ID. Read also: Artificial intelligence in ecommerce examples .
發表於 2024-3-13 11:15:48
