Optimize will then redirect a pre-determined

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The risks and rewards of a desired change to a site page by segmenting your audience and offering two versions of your site an original version for one group and one with a variant to test on the other group. The Optimize tool will then measure which combination had a more successful interaction between the original combination and the variant, so you can know whether or not to implement the change directly on your site. For example, if you're thinking about updating a headline on your page, you can test your original text against a different new copy to see if it can help increase

conversions. If you run this test and there is no clear winner, it indicates that the most important change to improve conversions is elsewhere, thus inspiring your next test. AB tests are usually best suited for most websites, but there are cases where you may want to create more Phone Number Data complex testing methods. Redirection tests Redirect testing uses the same framework as AB testing, and still allows you to test two versions of a site's pages against each other; The only difference is that instead of creating a single variation within the test page using Optimize's visual editor, you simply add the URL to



the variation experiment page. percentage of the test audience from the control page to the variations page. Redirect tests are a great option when variation experiments require more modifications than recommended in the AB test editor about lines of code Just as when testing a new form layout, some CRO professionals will use redirection tests to compare the performance of two very different pages, and while this is great for minimizing the risk of introducing a new page layout, we offer a word of warning that it can be difficult to pinpoint why a winning page is successful. Multivariate tests Multivariate testing helps you determine the best performing set of variables, and using.