ASA offers you the option of creating

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As far as keywords are concerned,your ad campaigns for the AppStore based on the following types of keywords: Brand : Keywords that allow you to protect your brand against the competition. When someone searches for Flappy Birds, they will likely be shown ads for similar games/apps. This is because the competition tries to “steal” users from Flappy Birds by bidding on this name in their keywords within the campaigns. Competition :


Keywords from competing apps. It is the opposite case to the previous one. If Flappy Birds wanted to appear in your competitors' search results, you could bid on your competitors' names when creating your campaigns in ASA. Product by  Binance App Users Data category : All keywords related to your app and what it offers. Returning to the case of Flappy Birds, the company could create ads with keywords such as: platform, flying bird or skill game.

   



Discovery : This type of campaign allows you to discover new relevant keywords to add to your campaigns. When creating new campaigns of this type, we add the keywords relevant to our ad type and let Discovery do the work. Among the results there will be interesting terms due to search volume or level of competitiveness that you should incorporate into your campaigns and others that will not be as relevant and you can negativize.