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Status of rankings Volatility across all niches is on average higher in 2021 than in 2020 Despite this, the average peak volatility score decreased year over year SERP Features Ads at the top of the SERP are down in 2021 compared to 2020 on desktop and mobile Featured Snippets appeared less frequently year over year on desktop Average Knowledge Panel view levels increased on desktop but decreased on mobile FAQ markup was much more common on desktop and mobile in 2021 than in 2020 Google continued to ignore title tags and rewrite the SERP title in 62.08% of cases State of e-commerce.
Organic traffic to e-commerce sites Cambodia WhatsApp Number Data decreased by 5.07% year-on-year Amazon lost 11.45% of its organic traffic compared to 2020, and appeared much less frequently in the desktop search ad space, but more frequently on mobile Local search status The overwhelming majority of local listings shown to users were located less than three kilometers from the Internet user; only 6% of records were located more than 15 kilometers away State of Technical SEO Larger sites are more likely to suffer from hreflang issues than smaller sites. S
The use of different forms of structured data varies across our dataset, with larger sites more likely to have implemented them Different forms of using structured data Different forms of using structured data The most common markup across all of our curated sites is for the SiteLinks search box and articles. img-semblog Top 5 Most Popular Structured Data Elements for All Websites Part of our analysis focused on the ability of sites to pass Core Web Vitals (CWV) tests . The results revealed plenty of room for improvement, with some of the world's biggest estates.
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