The personality of the brand shines through the brand's message images

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Personality determines whether we are a person worth hanging out with or not. The same goes for brand personality. Strong and clear personality It will make the brand look alive. Makes the brand clearly different and able to reach consumers in the midst of a fiercely competitive market like today. Today we will understand the issues regarding brand personality its importance as well as the types and steps that are important in creating a brand personality. list of contents WHAT IS BRAND PERSONALITY? What is Brand Personality? Brand personality is how a brand is created. The sum of emotional patterns Mind and behavior that will be unique Exclusive throughout the life of the brand In general the personality of the brand .


It is something that responds to psychological functions that help consumers identify or predict themselves. Brand personality is also the main source of tone. and advertising formats as well brand personality It is an important element of brand identity that can be expressed thro Job Seekers Phone Numbers List ugh tone of voice. communication and behavioral styles At the same time it cultivates consumer awareness through market communication. In other words brand personality describes the relationship customers have with the brand that is the set of human characteristics associated with that brand. Or to put it another way: How would you describe the brand as a person?  and comprehensive marketing campaigns. HOW IMPORTANT IS BRAND PERSONALITY? How important is Brand Personality?





To understand the importance of Brand Personality we must first understand its meaning by “imagining the brand as a person” such as how will that person behave? How to talk? No matter what kind of car that person drives? How to dress? Brand personality is the human characteristics and personality attached to the brand. For example consider the personality of a brand like Apple. Imagine if Apple were a person what would he be like? which may explain that He is a creative person. Like innovation or have style etc. In other words it is the personality characteristics of humans that brands have developed themselves into. This gives an idea of ​​how the brand talks and behaves. Brand personality is an important element in creating or positioning a brand.