We’ve all experienced receiving marketing emails with broken images

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A/B test your subject lines A/B testing is when you change certain parts of your email, whether it be the subject line or body copy, to see how the changes impact your results. By A/B testing, you get to see what works with your audience and what doesn’t. For example, if your subject lines with puns get consistently higher open rates, then moving forward you know it’s better to have punny subject lines. Images that don’t display properly . I know… that’s frustrating. Although you can’t always blame yourself or your email marketers for instances like this, because not all recipients can receive visual elements—some can only receive in plain text.

What you can do instead is to limit the usage of images, and make sure that you have proper alt text for all your images to keep your readers away from being clueless on what your images are all about. Buzzfeed Marketing Emails ALT Text Usage of “no-reply” emails CY Lists Generic addresses, especially ‘no-reply’ ones prevent your readers from engaging with your business. And we don’t want that. We want to receive emails with email addresses that we can reply to—where we can ask questions or give feedback. ‘No-reply’ email addresses have also been proven to decrease open rates, and increase unsubscribe and complaint rates.




If you’re not yet convinced that you should give up using ‘no-reply’ email, perhaps this guideline will finally persuade you. The CAN-SPAM Act: A Compliance Guide for Business According to the first item in the CAN-SPAM Act, “Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.” Generic salutations Personalization is a very important part of email creation. We give value and attention to emails that we know is made especially for us. And how do we know it’s for us? When it’s addressed to us—when names are mentioned.