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Making a decision in a large companyMaking a Decision in a Big Company — Photo by freestocks.org on Unsplash SEO is an activity that gives long term results but to obtain them you need to move quickly. Algorithms change from one day to the next, flexibility is needed . In my opinion, the bottlenecks that emerge from this aspect are of two types. Technology oriented These are the problems that arise when the marketing department and the IT department collide. Any case studies? To install an SSL certificate, to activate a domain, sometimes even to do simple redirects. Bureaucracy oriented Here we are more subtle because the tastes of the area manager, the mood of the CEO, the hierarchy in general, the active campaigns on offline media, etc.

Come into play. The key point is that changing a title on a product sheet or publishing a photo editing servies landing page sometimes takes – different approvals and two weeks at least of time. It goes without saying that from this perspective, small businesses, as well as younger ones, are definitely at an advantage because they can afford timely actions and those who deal with digital activities usually have more room for manoeuvre. And these, in my opinion, were the types of mistakes that large companies often make in the SEO field . I'm sure I've forgotten someone, any suggestions? AND EMILI deals with strategic development and consultancy on digital channels.



SEO mistakes that big companies make too often Federico Auricchio Federico Auricchio Jan , PM SEO mistakes large companies SEO is one of those areas where even the smallest company, with the right commitment, can excel and obtain excellent results, sometimes better than much more well known and structured competitors. Let's take an example, searching on Google.it for the keyword "production of brakes for motorcycles" . production of brakes for motorcyclesGoogle.it, keyword production of brakes for motorcycles.